Marketing Management Course Intro

Course curriculum

    1. 1: Course Promo Video

      FREE PREVIEW

    2. 2: About Hasi Consulting

      FREE PREVIEW

    3. 3: Course Overview

    1. 4: What is marketing?

    2. 5: The importance of marketing management

    3. 6: What is marketed?

    4. Quiz Lesson 1

    1. 7: What are the 4 Strategic Marketing Questions?

    2. 8: Marketing in a nutshell

    3. Quiz Lesson 2

    1. 9: Introduction to situation analysis

    2. 10:SWOT Analysis

    3. 11: Competitive analysis

    4. Quiz Lesson 3

    1. 12: What is audience profile?

    2. 13: Characteristics of audiences (demographics, psychographics, behavioral determinants)

    3. 14: Consumer Insight

    4. 15: Examples of consumer Insight based ads

    5. Quiz Lesson 4

    1. 14: What is brand positioning?

    2. 16: Example Charles Revlon

    3. 17: The brand anatomy

    4. 18: Developing Brand Positioning Statement

    5. Quiz Lesson 5

About this course

  • $60.00
  • 49 lessons
  • 3 hours of video content